Messaging and Bots in 2016: Opportunities and Pitfalls

Mobile messaging has experienced explosive growth over the past few years, overtaking social media in the total number of users worldwide. As popular messaging apps like FB Messenger and LINE open up their platforms to businesses, a new channel is created through which businesses can engage with their end users in a dynamic and frictionless way. Come to learn more about the exciting possibilities, as well as challenges and pitfalls, that messenging offers to businesses both big and small.