Marketing In A World Of Fake News

Marketing In A World Of Fake News

Date & Time
Thursday, 25 October, 2018 - 18:30 to 21:00
Food and beverages served?
Yes
Venue
Seminar room
Type of event
Public Event (Open for walk-ins)

Programme

6.00pm: Registration and networking with light snacks
6.30pm: Welcome and introduction
6.35pm: Panel Discussion
7.05pm: Q&A session
7.30pm: End

About the Speakers

Mark Tan
Founder and CEO
Rice Media

Mark is the founder & CEO of RICE, a digital culture magazine that provides fresh perspectives on contemporary Asian culture.

Petrina Yuan
Director of BD and Marketing
Partipost

Petrina Yuen is the Director of Business Development and Marketing at Partipost. Partipost is a crowd marketing platform that connects brands to micro-influencers via the Partipost app, revolutionising word-of-mouth advertising in Singapore, Indonesia and Taiwan. Empowering the everyday person to earn through their social media. Soon to be expanding into Malaysia and Philippines.

She is also the founder of local inspired beauty brand Shophouse Sixtyfive. Having previously worked in digital marketing and PR with such brands as Starbucks and Changi Airport, SPH as well as regional app Paktor.

Derek Tan
Co-founder and CCO
Viddsee

Derek Tan is the co-founder and chief commercial officer of Viddsee, an online video platform for short premium content that aims to empower filmmakers by leveraging on technology to tell their stories, and thus amplifying values in stories at scale.

He's an engineer with a filmmaking background, bringing his experience as a product lead for Internet TV at local telco StarHub, and partnerships for a Silicon Valley-based mobile startup Cooliris (acquired by Yahoo), to chart further the commercial plans of Viddsee which is to build a sustainable ecosystem for storytellers in the region.

Kuo Lumpur
Head of Global Growth
GuavaPass

KL (Kuo Lumpur) is the Global Growth Marketing Manager at GuavaPass where he leads the growth team on paid and organic user acquisition and retention strategies. His focus is on building full funnel strategies to increase customer lifetime value and integrated marketing strategies for scaling user acquisition and retention. Prior to GuavaPass, KL worked at Grab where his new user growth efforts contributed to their exponential growth, from millions in valuation to $6 billion valuation.

About Moderator

Ng Kai Yuan
Co-founder
Our Grandfather Story

Kai Yuan is the co-founder of Our Grandfather Story. Our Grandfather Story is a digital video publisher that documents, curates and retells authentic stories.

As a multimedia storyteller, he is dedicated to exploring different ways to bring stories to the audience in the online space. He believes that there are endless possibilities to bring content to the audience in this ever-changing media landscape.