Brief synopsis:
Social media channels like Facebook, YouTube, LinkedIn and Twitter have been used effectively by many firms as part of their marketing strategy. Startups typically have less resources and know-how to leverage social media to its fullest advantage in marketing. However, social media marketing can prove to be an effective, low cost and highly effective marketing channel for Startups if used properly. This short talks examine social media marketing for Startups, explores successful case studies, analyzes the risks and risk mitigation tactics, and discusses how to monitor and resource for this channel.
The agenda for the talk:
• Social Media in 2012
• The Rewards and Risks
• Case Studies
• Corporate Social Media Policy
• Monitoring Social Media
• Resourcing for Social Media
• Conclusion and Q&A
Speaker :
Eu Gene Ang, Singapore based Econsultancy trainer for Asia
Eu Gene Ang founded and managed a highly regarded regional digital agency based in Singapore which was a finalist in Marketing Magazine’s Digital Agency of the Year 2011 award in Singapore. He provides digital marketing consulting and training to global clients like Siemens, Fujitsu, Estee Lauder, Sennheiser, Samsung, Bausch & Lomb, and regional firms like Digi, Marie France, Kurnia, Lunch Actually, OCBC, Singapore Polytechnic, Nanyang Technological University among others.
Prior to this, Eu Gene has spent 15 years in marketing and sales in top global firms like 3M, FedEx and DHL. Eu Gene is a Qualified Google AdWords individual and Certified in Advanced Search Engine Marketing and Top SEO Placement awarded by Search Engine Workshops. Eu Gene specializes in digital strategy, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and analytics, and holds a Master In Business Administration (MBA), Marketing, from the Nanyang Technological University, and Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore.
