Digital Marketing Bootcamp (Day 2)

Digital Marketing Bootcamp (Day 2)

Date & Time
Friday, 12 May, 2017 - 08:30 to 18:00
Food and beverages served?
Yes
Venue
Seminar room
Type of event
By-Invite-Only

2-day Digital Marketing Bootcamp - organised by the Singapore Centre for Social Enterprise (raiSE)

The ever-changing nature of digital marketing technologies can be challenging for anyone to keep up to speed with. Join us for this 2-day Bootcamp (worth $895) and equip yourself with the confidence, skills and tools to be more future-ready!

Dates: 5 and 12 May 2017 (Friday)
Time: 9am – 5pm
Location: NUS Enterprise, 71 Ayer Rajah Crescent, #02-01, Singapore 139951
Cost: $100 per pax (subsidized by raiSE) (u.p. $895)
Recommend 2 pax per social enterprise
Lunch is provided.
Registrations are on a first come first served basis*

Programme
Day 1 (5 May): Brand Value Proposition and Digital Marketing Planning
• Develop your core brand value proposition, define who your core customers
• Understand your customer journey better
• Explore how you can formulate a Facebook Action Plan

Day 2 (12 May): Build Your Own Content Strategy
• Understand content marketing and how it can help you gain traction for your business
• Plan your own content strategy (4-step Content Strategy Framework)
• Optimize your marketing content to maximise readability and share ability

The challenge: Each SE will work on devising a content strategy for their respective brands. Put together a viable content marketing strategy for your business using the digital tactics learnt during the Bootcamp and pitch it to our judges!

The winning team will receive a free professional consultation session with top digital marketers in Singapore to help you grow your brands!